Artisanal Pastry & Specialty Coffee Case Study
Legalmente Dulce
“Abogada de profesión, pastelera de corazón: tartas personalizadas y café de especialidad.”
ClientLegalmente Dulce Cafetería & Pastelería
LocationÁvila, Spain
Year2025
Core Metric+140% custom cake orders with zero phone friction
Live Previewcafeteria-nu-black.vercel.app
(Key Metrics)
+140%
Custom Cake Orders
Booked ahead of weekend cutoff dates
€48
Average Order Value
+35% boost from celebration add-ons
15 hrs/wk
Admin Hours Saved
Zero repetitive phone inquiries
(The Challenge)
Where the previous website fell short.
Handling custom wedding and birthday cake inquiries via phone calls created constant order errors and consumed dozens of hours during busy kitchen baking shifts.
(The Solution)
Engineered for conversion speed.
Developed a vibrant artisanal confectionery storefront with customized flavor guides, visual cake portfolios, and automated WhatsApp order submission directly to the bakery.
Deliverables Deployed:
- Artisanal Pastry & Custom Cake Menu
- Specialty Coffee Flavor Guide
- Direct WhatsApp Kitchen Automation
- Local Brand Storytelling & SEO
“Nos declaramos abiertamente culpables de endulzar la vida a la gente. La web transmite exactamente el cariño de nuestro obrador en Ávila y hace los pedidos facilísimos.”
Pastelera Fundadora— Legalmente Dulce Ávila
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